AI BUSINESS CONSULTANCY & IMPLEMENTATION
Use AI to connect your operations, free up your people and build the capacity to grow profitably.
ShadowWorks helps founders identify where change will make the biggest difference, then design and implement practical AI systems around the way their business works.
Business experience. Practical AI. Clear priorities.
More customers and more work should create opportunity. But as a business grows, the gaps between its people, processes and systems become harder to manage.
Routine questions, decisions and problems keep landing on the founder’s desk.
Your team spends more time keeping things moving, and overheads grow alongside revenue.
Research, preparation, CRM updates and reporting take time away from customers.
Management information is scattered across spreadsheets, software and individual people.
Information gets copied, tasks get repeated and handovers depend on someone remembering.
These are the starting points for our work together. First, we understand where the pressure is coming from and what a useful improvement would look like.
I’m Mass. I’ve spent 23 years founding and running businesses, working across sales, finance, marketing, technology and operations.
I know how growth can leave you filling the gaps: answering the questions, chasing the information and stepping in to keep things moving.
That experience shapes how I approach AI. I start by understanding how your business makes money, where people lose time and what is making growth harder. Then we work out where better processes, automation and AI can make a useful difference.
My aim is to help you build a more efficient, profitable business that can move forward without needing you involved in everything.
More about Mass →Whether you need a clear starting point or help delivering a specific solution, we can shape the work around your priorities.
For growing, founder-led businesses, with particular experience in media and advertising.
Understand where AI can create value in your business and what needs to happen first. We review how work gets done, identify the strongest opportunities and develop a practical plan for change.
A clear set of priorities, success measures and an implementation roadmap.
Explore AI consultancy →Turn an agreed plan into working processes. I help configure tools, connect systems and build workflows, with testing, documentation and support for the people using them.
A scoped solution built around a defined business need.
Explore implementation →Create a focused tool for a specific job, from an internal dashboard or calculator to a working prototype for a new product idea.
A practical way to test an idea or improve how a task gets done.
Explore custom tools →Ongoing advice and improvement can be agreed as your business and its needs develop.
These examples show the kinds of workflows we could improve together. The right approach depends on your processes, systems and priorities.
Illustrative examples. Outcomes are defined and measured for each engagement.
Problem
Account research, meeting preparation and CRM administration eat into selling time.
Solution
Connect relevant information and use AI to prepare research summaries, draft follow-ups and support routine updates, with your team reviewing what goes out.
Intended result
More time for customer conversations and more consistent follow-through.
Problem
Reporting depends on chasing updates and piecing together separate sources.
Solution
Bring agreed information into a shared reporting workflow, with clear sources and responsibilities for keeping it accurate.
Intended result
Less manual reporting work and a clearer view of what needs attention.
Problem
Important knowledge lives in people’s heads, inboxes and scattered documents.
Solution
Organise approved business knowledge and create a focused assistant that helps the team find answers, shows its sources and escalates when needed.
Intended result
Easier access to information and fewer avoidable interruptions.
01
Get to know your business, goals, people and current systems.
02
Find the repetitive work, information gaps and bottlenecks creating pressure.
03
Decide what is worth tackling based on value, feasibility and readiness.
04
Map the solution, responsibilities and measures of success.
05
Build, test and introduce the agreed changes with the people who will use them.
06
Review what is working, refine the approach and decide what should come next.
You stay involved in the decisions that matter. We agree the scope, ownership and support before the work begins.
See how we work →Start with one repetitive task. Estimate the hours it takes, the capacity you could release and the costs involved in improving it.
The AI ROI calculator gives you a starting point for a more informed conversation about whether a change is worth making.
Estimates depend on your assumptions. Time released creates capacity and does not automatically become a cash saving.
For content creators, ShadowWorks also helps develop digital products, shape offers and build the systems that support sales and delivery.
Tell me where your business is feeling the pressure. We’ll explore what is getting in the way, where AI might help and whether ShadowWorks is the right fit.
You do not need a technical brief or a solution already in mind.
Book a Discovery Call